1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the following part of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumer’s preference for products that are widely available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept
8. When a company designs the product with little or no input from customer, the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
20. Which of the following market dominance strategy involves less risk of competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers
4 Comments for Marketing Management?
iaga | January 7, 2010 at 4:33 pm
hotboy_m | January 7, 2010 at 7:56 pm
I’ve discovered how to make six-figures a month online. Have you?
Marketing Management? – Brand Management World | Webalue.com Communications | Posted in People discuss Branding | | January 7, 2010 at 4:39 pm
[...] Continued here: Marketing Management? – Brand Management World [...]
pensinee f | January 8, 2010 at 1:11 am
1.c
2.d
14.d
15.c
16.d
17.c
18.a
19.b
20.a
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<< Resolutions for the 2010 Job Search – Laid Off And Looking – WSJ
1 – C: the clue is in the name. GLOBAL.
2 – D: the summary is just a summary, finance is just finance. You could argue that it goes in the situation analysis, too.
3 – A: specifically, Product, Place, Price and Promotion.
4 – I’d assume the answer is C.
5 – A: since this covers the other answers, if you’re a producer. Marketing is all about customer satisfaction.
6 – C: since this isn’t as tangible as the others, and supports the business.
7 – D: consumers are interested in the product, and nothing else.
8 – I’d assume A, although I’m not sure.
9 – A: since this is a necessity.
10 – A, or D: depending on which retailer. A if it’s yours, D if it’s someone else’s.
11 – D: since the others can’t be controlled by one business.
12 – D: as Promotion is a task that needs to be completed.
13 – C: also known as Place.
14 – A: the clue is in the question – area of a PRODUCT.
15 – D: a plan is a plan, no action is taken.
16 – I’d assume A, although I’m not sure.
17 – I think D, since the cash flow is based on assumptions.
18 – A: it’s all about the product.
19 – B: higher market share results in higher revenue.
20 – D: all of the others have more competition. Niches are generally untouched.
Some may be wrong, but heh, do your own homework next time!