Dec/09
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What Are Branding And Advertising Practices In Cement Industry Across The Globe In Leading Companies?
1 Comment | Posted by Brand McNaut in Brand Management
how a cement brand is build
what diferrent advertising pracices are followed by cement companies
1 Comment for What Are Branding And Advertising Practices In Cement Industry Across The Globe In Leading Companies?
kostas_p | December 6, 2009 at 4:14 am
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In cement companies there is not much of marketing activities. Because cement is a commodity there is no need for differentiation, unique marketing, etc. These companies are more sales oriented, that is they have strong salesforce. Personal selling and PR are the most important elements for cement companies.
There is not much advertising and the most effective and common branding practice is Corporate Social Responsibility initiatives and programs.