Brand Management World | Brand Management World Blog

Nov/09

28

What Do Other People Think With Re Branding?

When I was younger we used to have Marathon (Snickers)
and Opal Fruits (Starburst).
But the new names seem out of place. What do others think?
Showing my age here.
Thanks.

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1 Comment for What Do Other People Think With Re Branding?

Buy Bakugan Toys | November 28, 2009 at 6:19 am

Companies re-brand when a product sale become stagnant or recedes. They re-brand trying to recapture old glory.

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