Mar/10
12
Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)
0 Comments | Posted by Brand McNaut in Brand Strategies
March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S.
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Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)
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