Mar/10
12
Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)
0 Comments | Posted by Brand McNaut in Brand Strategies
March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S. breaks with the Chrysler Group LLC chief executive officer’s strategy of promoting from within.
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Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)
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