Camelot has repositioned its National Lottery Scratchcard brands with the aim of pushing the “playfulness” of its range.

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Camelot readies fresh scratchcard brand strategy (Mad.co.uk)

Brand Strategies, national, the-aim, with-the-aim

Rainbow Advertising Sales Corp. (RASCO) today announced the promotion of Kim Norris to executive vice president of advanced advertising strategy and operations. The announcement was made by David Kline, president and chief operating officer of RASCO.

More here:
Rainbow Advertising Sales Corp. Promotes Kim Norris To Executive Vice President, Advanced Advertising Strategy and … (PRWeb via Yahoo! News)

advertising, Brand Strategies, david kline, sales-corp-, today-announced

HORSHAM, Pa.—-At a time when the construction industry seems to have little positive to report, one building products manufacturer is looking to grow its business with a strategy to acquire new product ideas, patents, product lines, and/or companies.

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Benjamin Obdyke Initiates Acquisition Strategy as Construction Industry Heads Toward Rebound (Business Wire via Yahoo! Finance)

Brand Strategies, business-with, construction, industry-seems

ATLANTA—-Companies looking to turn mobile phone “browsers” into buyers can now turn their mobile Websites into brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier their customers use.

Read more from the original source:
Siteminis Launches Brand-Friendly, Profitable Mobile Commerce Web Solution (Business Wire via Yahoo! Finance)

Brand Strategies, customers-use-, into-buyers, mobile, third-parties

Online ad vet Eric Bader is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand.

Link:
paidContent.org via Yahoo! Finance)”>Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy (paidContent.org via Yahoo! Finance)

after-leaving, Brand Strategies, the-traditional

Online ad vet Eric Bader is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand.

The rest is here:
paidContent.org via Yahoo! Finance)”>Media Buyer Initiative Hires Brand In Hand Co-Founder Eric Bader To Head Global Digital Strategy (paidContent.org via Yahoo! Finance)

Brand Strategies, brand strategy, the-traditional, three-years, traditional

(LATROBE, PA) – At EMO Milan 2009, Kennametal Inc. (NYSE: KMT) announced the launch of the WIDIA Products Group.

Original post:
WIDIA Products Group Strategy Bundles World-Leading Brands into Powerful New Cutting-Tool … (ThomasNet)

announcement, brand strategy, culminates-the, products-group-, widia

The Department of Trade and Industry (DTI) has ordered an investigation into the decision of the Tanauan City council in Batangas to name a local street after the US cigarette brand Philip Morris.

Originally posted here:
DTI probes naming of Batangas street after cigarette brand (Philippine Daily Inquirer)

a-local-street, brand strategy, cigarette-brand, Decision, industry

Q: Steve You must hear from a lot of small business owners. Do you know of any strategies that seem to be working especially well in this economy?

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Ask an Expert: 5 powerful recession-busting ideas (USA Today)

Brand Strategies, economy, must-hear

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn’t just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages.

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Why your content needs a strategy (BizReport)

brand strategy, product-pages-, reach-consumers