Brand Management World http://www.brandmanagementworld.com Brand Management World Blog Fri, 12 Mar 2010 18:54:23 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Personal Branding Blog – Dan Schawbel » How Exposing Yourself Can … http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/ http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/#comments Fri, 12 Mar 2010 18:54:23 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/ One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal brands. …

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]]> http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/feed/ 0 Personal Branding Blog – Dan Schawbel » How Exposing Yourself Can … http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/ http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/#comments Fri, 12 Mar 2010 18:54:23 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/ One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal brands. …

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Personal Branding Blog – Dan Schawbel » How Exposing Yourself Can …

]]> http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-how-exposing-yourself-can/feed/ 0 Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg) http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg-2/ http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg-2/#comments Fri, 12 Mar 2010 18:39:18 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg-2/ March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S. breaks with the Chrysler Group LLC chief executive officer’s strategy of promoting from within.

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Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)

]]> http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg-2/feed/ 0 Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg) http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg/ http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg/#comments Fri, 12 Mar 2010 18:39:18 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg/ March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S. breaks with the Chrysler Group LLC chief executive officer’s strategy of promoting from within.

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Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)

]]> http://www.brandmanagementworld.com/brand-strategies/marchionne-shifts-hiring-strategy-in-fiat%e2%80%99s-u-s-move-update1-bloomberg/feed/ 0 Branding – How to Succeed | funloverz.com http://www.brandmanagementworld.com/brand-management-jobs/branding-%e2%80%93-how-to-succeed-funloverz-com/ http://www.brandmanagementworld.com/brand-management-jobs/branding-%e2%80%93-how-to-succeed-funloverz-com/#comments Fri, 12 Mar 2010 11:07:02 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/branding-%e2%80%93-how-to-succeed-funloverz-com/ Brand Management Overview The application of marketing methods in respect of a particular product, range of products, or a specific brand .

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funloverz.com“>Branding – How to Succeed | funloverz.com

]]> http://www.brandmanagementworld.com/brand-management-jobs/branding-%e2%80%93-how-to-succeed-funloverz-com/feed/ 0 Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg) http://www.brandmanagementworld.com/brand-strategies/marchionne-breaks-with-hiring-strategy-in-bringing-fiat-to-u-s-bloomberg/ http://www.brandmanagementworld.com/brand-strategies/marchionne-breaks-with-hiring-strategy-in-bringing-fiat-to-u-s-bloomberg/#comments Fri, 12 Mar 2010 07:49:48 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/marchionne-breaks-with-hiring-strategy-in-bringing-fiat-to-u-s-bloomberg/ March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S.

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Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)

]]> http://www.brandmanagementworld.com/brand-strategies/marchionne-breaks-with-hiring-strategy-in-bringing-fiat-to-u-s-bloomberg/feed/ 0 Personal Branding Blog – Dan Schawbel » Dealing with Dueling … http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-dealing-with-dueling/ http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-dealing-with-dueling/#comments Fri, 12 Mar 2010 06:08:56 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-dealing-with-dueling/ Dan Schawbel.

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Personal Branding Blog – Dan Schawbel » Dealing with Dueling …

]]> http://www.brandmanagementworld.com/brand-management-jobs/personal-branding-blog-%e2%80%93-dan-schawbel-%c2%bb-dealing-with-dueling/feed/ 0 Skechers U.S.A. (SKX) (Zacks.com via Yahoo! Finance) http://www.brandmanagementworld.com/brand-strategies/skechers-u-s-a-skx-zacks-com-via-yahoo-finance/ http://www.brandmanagementworld.com/brand-strategies/skechers-u-s-a-skx-zacks-com-via-yahoo-finance/#comments Fri, 12 Mar 2010 06:00:00 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/skechers-u-s-a-skx-zacks-com-via-yahoo-finance/ Skechers U.S.A. is well positioned to benefit through a sustained focus on new products, opening of new retail stores and distribution channels, and a multi-brand strategy. A healthy balance sheet and in-demand inventory position it to capitalize on future growth opportunities.

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Zacks.com via Yahoo! Finance)”>Skechers U.S.A. (SKX) (Zacks.com via Yahoo! Finance)

]]> http://www.brandmanagementworld.com/brand-strategies/skechers-u-s-a-skx-zacks-com-via-yahoo-finance/feed/ 0 DesignApplause | Branding for cities. http://www.brandmanagementworld.com/brand-management-jobs/designapplause-branding-for-cities/ http://www.brandmanagementworld.com/brand-management-jobs/designapplause-branding-for-cities/#comments Fri, 12 Mar 2010 04:19:47 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/designapplause-branding-for-cities/ a new website branding for cities comes complete with a brand -territory matrix relating commercial brands with territorial brands. via urbanophile [RK]

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DesignApplause | Branding for cities.

]]> http://www.brandmanagementworld.com/brand-management-jobs/designapplause-branding-for-cities/feed/ 0 Thailand needs a better brand (Bangkok Post – Thailand’s English news) http://www.brandmanagementworld.com/brand-strategies/thailand-needs-a-better-brand-bangkok-post-thailands-english-news/ http://www.brandmanagementworld.com/brand-strategies/thailand-needs-a-better-brand-bangkok-post-thailands-english-news/#comments Fri, 12 Mar 2010 03:01:44 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/thailand-needs-a-better-brand-bangkok-post-thailands-english-news/ Thailand should put political issues aside and focus on building the country’s brand to benefit from the recovering global economy, says Paul Temporal, a leading brand expert.

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Thailand needs a better brand (Bangkok Post – Thailand’s English news)

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