I’m conducting a radio Interview for my class and its going to be with a marketing professor. Topics might include marketing strategy or research, internet marketing, consumer behavior, new product development and management, brand or sales management, business to business marketing, e-business marketing strategy, international marketing, etc.
The problem is, how do I derive a story of significance from any of these as my assignment requires? E.g.: has there been anything in the news surrounding these topics that could keep an audience intrigued and of which I could formulate some great questions?
Thank u so much!

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If you do not know the audience that you are targeting then you cannot begin creating a brand for a product or a company. There are many reasons that audience must be considered. Knowing your audience well will work for you in the long …

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