I’ve been buying the store brand of most of my things because it’s cheaper…what’s the difference between the two? Does the real brand work better? I heard from my teacher that technically your only spending that little bit of money for the brand…is that true?

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knowthis.com is a great marketing site to answer all your marketing related questions.
Branding is achieved by using unique marks eg the nike swoosh and brand names eg gucci, levi, rolex. BMW.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
The objectives that a good brand will achieve include:
* Deliver the message clearly
* Confirms your credibility
* Connects your target prospects emotionally
* Motivates the buyer
* Concrete User Loyalty
A brand has equity when the brand itself becomes valuable. This means that the brand results in great financial gains in the market place.This is why certain brand clothing, tools, appliances etc, cost so much. They have brand equity. Read advantages of brands at this link. Brand equity is one of the advantages of branding.http://www.knowthis.com/tutorials/princi…http://www.knowthis.com/tutorials/princi…

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The battles run quite smoothly, as well as animations on the strategy map. However, once I play the game for about 3 or more battles, the load time before/after the battles is just ridiculous. Maybe 15-20 minutes sometimes. I have to quit the game and reload it, and then it loads the first few battles fine. We have a brand new Gateway Desktop with a Dual Core Pentium, Windows Vista. The RAM is only 1 GB, with an Intel Graphics Accelerator, which shares the RAM. I wonder if this has something to do with it. Also, the game is updated to the latest version and runs perfectly and quickly for the first few battles. Its almost as if there is a cache somewhere filling up as the game goes on, and once its fills, it completely slows down loading. Anyone know whats wrong? Thanks!

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ok, marketing is a wholistic function where the customer or customer base is identified and a particular need or defeciency of theirs is identified and the business gets in to meeting the customer’s particular need as best as possible, and earning a profit…
branding is a function of marketing by which the business moulds an identity for the product among the customer base. this function helps businesses communicate its products and services and thereby ensuring a better recall among the custmer base.. while the customer is benefitted by knowing the product suitability, so that the customer recalls the products and actually buys them when there is a need.
Advertising is a form of promotion by which you mean to lure your customer base into buying your product..
sales is a means to coercing customers into buying your product, wherein you push your product into the hands of the consumer, whether you need it or not, by sheer salesmanship, creating perceptionary need among the customers..
in short, branding and advertising is a fucntion of marketing.. marketing forms an organised form or discipline to do business and is considered to be a positive function, socially or otherwise..
sales forms an unorganised form, socially or otherwise, where socially, it is nothing but the need for the salesman to live and the business to make profit out of the sale, not customer needs..

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This is regards my assignment on Marketing Strategy

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a growth strategy involves looking at your existing offering and the current market and deciding how best to increase sales. this can be through stealing customers from competitors, launching a new product to the same market, finding a new market for an existing product or aiming a new product at a new market.
Brand strategy is trying to become a premium product through your brand name, associations and values. It is often done when there is little product differentitation but a certain image is valued highly by the target segment.
i’m afraid i don’t know what STP stands for

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a logo is a corporate identity or commercial symbol… is branding just another word for it or is it a larger discipline?

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The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy.
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.
In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process : one involves the idea generation, product design, and detail engineering ; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.

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