IBM recently published research showing that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with near-tweetless Twitter accounts, expressionless Facebook pages, no-one-home YouTube channels.

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11 steps toward a content strategy (e-Consultancy)

Brand Strategies, facebook, five-entries-

Conference Board reports manufacturers need to make brand strategy adjustments amid declining consumer loyalty.

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Recession Puts Renewed Focus on Brand Development (Industry Week)

Board, Brand Strategies, make-brand

10 March 2010 DUBAI: UAE based Al Islami Foods’ Strategy Advisor Mr. Alex Andarakis has been appointed as the Middle East Ambassador an Advisory Board Director for the European Chief Marketing Officer Conference, Europe’s leading platform for marketing chiefs to exchange insights thus turning it into a ‘DAVOS’ for marketing gurus.

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Al Islami Foods’ Strategy Advisor appointed ME Ambassador and Advisory for Europe’s elite CMO Conference (Zawya)

Brand Strategies, director, european, marketing

Camelot has repositioned its National Lottery Scratchcard brands with the aim of pushing the “playfulness” of its range.

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Camelot readies fresh scratchcard brand strategy (Mad.co.uk)

Brand Strategies, national, the-aim, with-the-aim

Rainbow Advertising Sales Corp. (RASCO) today announced the promotion of Kim Norris to executive vice president of advanced advertising strategy and operations. The announcement was made by David Kline, president and chief operating officer of RASCO.

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Rainbow Advertising Sales Corp. Promotes Kim Norris To Executive Vice President, Advanced Advertising Strategy and … (PRWeb via Yahoo! News)

advertising, Brand Strategies, david kline, sales-corp-, today-announced

HORSHAM, Pa.—-At a time when the construction industry seems to have little positive to report, one building products manufacturer is looking to grow its business with a strategy to acquire new product ideas, patents, product lines, and/or companies.

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Benjamin Obdyke Initiates Acquisition Strategy as Construction Industry Heads Toward Rebound (Business Wire via Yahoo! Finance)

Brand Strategies, business-with, construction, industry-seems

ATLANTA—-Companies looking to turn mobile phone “browsers” into buyers can now turn their mobile Websites into brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier their customers use.

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Siteminis Launches Brand-Friendly, Profitable Mobile Commerce Web Solution (Business Wire via Yahoo! Finance)

Brand Strategies, customers-use-, into-buyers, mobile, third-parties

Online ad vet Eric Bader is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand.

Link:
paidContent.org via Yahoo! Finance)”>Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy (paidContent.org via Yahoo! Finance)

after-leaving, Brand Strategies, the-traditional

Online ad vet Eric Bader is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand.

The rest is here:
paidContent.org via Yahoo! Finance)”>Media Buyer Initiative Hires Brand In Hand Co-Founder Eric Bader To Head Global Digital Strategy (paidContent.org via Yahoo! Finance)

Brand Strategies, brand strategy, the-traditional, three-years, traditional

Q: Steve You must hear from a lot of small business owners. Do you know of any strategies that seem to be working especially well in this economy?

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Ask an Expert: 5 powerful recession-busting ideas (USA Today)

Brand Strategies, economy, must-hear