TAG | brand strategy
In my previous blog, I touched on the successes and the challenges that [yellow tail] faces in Asia as these countries emerge as wine drinking nations.
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The art of demystifying wine
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The James Brings Its Brand of Liberated Luxury to New York City With Soho Luxury Hotel
0 Comments | Posted by Brand McNaut in Brand Strategies
The James, a hospitality brand synonymous with the seamless blend of modern, residentially styled, state-of-the-art technology and guest-centric service, today announced the opening of its New York luxury hotel, The James New York.
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The James Brings Its Brand of Liberated Luxury to New York City With Soho Luxury Hotel
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Skechers licenses its brand to luggage firm
0 Comments | Posted by Brand McNaut in Brand Strategies
Further expanding its brand to new products made by other companies, Manhattan Beach-based shoe company Skechers USA Inc.
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Skechers licenses its brand to luggage firm
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Hugo Boss adopts cheap-brand model to follow fashion
0 Comments | Posted by Brand McNaut in Brand Strategies
The pricey German fashion group Hugo Boss will use a strategy pioneered by lower-cost brands to get new collections out faster, chief executive Claus-Dietrich Lahrs said in an interview on Tuesday.
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Hugo Boss adopts cheap-brand model to follow fashion
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Internet Marketing Businesses That Fail Lack A Continual List Building Strategy
0 Comments | Posted by Brand McNaut in Brand Strategies
Announcing a brand new internet marketing training course that teaches list building secrets.
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Internet Marketing Businesses That Fail Lack A Continual List Building Strategy
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Strategy Analytics: Cheap Mobile Phones Aren’t the Whole Story in Emerging Markets
0 Comments | Posted by Brand McNaut in Brand Strategies
BOSTON—-In depth interviews with low-income first-time mobile phone owners in Manila show that basic no-frills phones will meet the needs of some emerging market consumers, but others want more features – and will pay for them.
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Strategy Analytics: Cheap Mobile Phones Aren’t the Whole Story in Emerging Markets
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Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for …
0 Comments | Posted by Brand McNaut in Brand Strategies
RISMEDIA, August 30, 2010—Resting on its laurels is not an option for 104-year-old brand Coldwell Banker. As real estate companies continue to become more aggressive with the latest technologies and social media platforms to keep in touch with consumers, …
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Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for …
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A brand of respect
Jetstar CEO Bruce Buchanan says the twin-brand strategy with Qantas remains attractive, adding that the budget airline won’t give in to pressure to change the pay and conditions of its Asia-based pilots.
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KGB TV: Bruce Buchanan
Jetstar CEO Bruce Buchanan says the twin-brand strategy with Qantas remains attractive, adding that the budget airline won’t give in to pressure to change the pay and conditions of its Asia-based pilots. 27 Aug 2010 9:25 AM
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KGB TV: Bruce Buchanan

