Oman’s NDC distribution strategy pays off, sales revenue up

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Oman’s NDC distribution strategy pays off, sales revenue up (MENAFN)

Brand Strategies, brand strategy, ndc, sales-revenue, strategy-pays

March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S. breaks with the Chrysler Group LLC chief executive officer’s strategy of promoting from within.

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Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)

brand strategy, chief-executive, chrysler group, promoting-from

March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S.

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Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)

brand strategy, breaks-with, chief-executive, chrysler, promoting-from

One of the more popular draft day tactics is target drafting. This involves setting goals in the scoring categories, tracking your statistics and making sure you achieve your targets. On paper, it makes perfect sense.

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Strategy Room: Target drafting a useful tool if done right (Sports Illustrated)

brand strategy, makes-perfect, scoring, statistics, Targets

Consider the predicament SeaWorld managers find themselves in nearly two weeks after the death of trainer Dawn Brancheau — the third human fatality linked to a killer whale synonymous with the theme park’s brand.

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How can SeaWorld manage tragedy, criticism while maintaining business, brand? (Norwalk Reflector)

a-killer-whale, after-the-death, brand strategy, predicament, the-predicament

The Connecticut Usability Professionals Association (UPA) recently hosted Jaye Donaldson, President, and Lenore Mohr, Internet Strategist, from The Donaldson Group to present “Proclaim and Sustain your Brand on the Web” to a dynamic group of usability pros.

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The Donaldson Group Shares Brand and Social Media Expertise with the CT UPA (PRWeb via Yahoo! News)

Brand, brand strategy, donaldson-group, internet, lenore-mohr

Eight regional commercial real estate firms that teamed up in January officially launched its new brand as Cassidy Turley on March 1. The firms comprising Cassidy Turley include Cassidy & Pinkard Colliers in Washington, DC, Colliers Turley Martin Tucker…

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NEW PLAYER: Cassidy Turley’s Mark Burkhart On Launching A New CRE Brand (CoStar Group)

brand strategy, colliers-turley, martin-tucker-, real estate, turley-on-march

EDMONTON, ALBERTA–(Marketwire – March 10, 2010) – McCoy Corporation (TSX:MCB) is pleased to announce a strategic consolidation of brands under the McCoy name with a new visual identity. This evolution of the McCoy brand plays an important role in the company’s growth strategy, designed to display McCoy’s global reach and integrated offering in the energy industry

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McCoy Unifies Brand in Support of Growth Strategy (Marketwire)

brand strategy, evolution, growth strategy

In today’s world, companies must tend their brands more diligently and painstakingly than ever, according to The Conference Board Council on Corporate Brand Management in a report published today.

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Brand Management Meets The Bottom Line (PR Newswire via Yahoo! Finance)

brand strategy, companies-must, corporate-brand, council

In TV land they are called “spin offs”. They are also almost always a disaster. Some of my favourite disasters include After MASH, Joanie Loves Chachi, Models Inc and Joey.

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Your Turn: Brand extension (Sydney Morning Herald)

brand strategy, models, Video