TAG | chrysler
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Marchionne changes strategy on Fiat exec (Detroit Free Press)
0 Comments | Posted by Brand McNaut in Brand Strategies
Sergio Marchionne’s hiring of former Volkswagen executive Laura Soave to reintroduce Fiat in the U.S.
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Marchionne changes strategy on Fiat exec (Detroit Free Press)
12
Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)
0 Comments | Posted by Brand McNaut in Brand Strategies
March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S. breaks with the Chrysler Group LLC chief executive officer’s strategy of promoting from within.
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Marchionne Shifts Hiring Strategy in Fiat’s U.S. Move (Update1) (Bloomberg)
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Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)
0 Comments | Posted by Brand McNaut in Brand Strategies
March 12 (Bloomberg) — Sergio Marchionne ’s hiring of former Volkswagen AG executive Laura Soave to reintroduce the Fiat brand in the U.S.
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Marchionne Breaks With Hiring Strategy in Bringing Fiat to U.S. (Bloomberg)
16
Looking For A Chrysler Pt Cruiser…but…i Been Told To Steer Clear…who Can Help?
10 Comments | Posted by Brand McNaut in Brand Management
i have been told to steer clear of these cars unless brand new, because around the 50000 mile electronics start going.
The engine management light comes on and it takes a lot of the power away when you’re driving.
has anyone had the same problem or knows if this is a regular manufacturer fault??
please help
8
Chrysler Group LLC Transforms Powertrain Strategy (The Auto Channel)
0 Comments | Posted by Brand McNaut in Brand Strategies
AUBURN HILLS, Mich., Jan. 7, 2010 — Chrysler Group LLC is revamping its powertrain lineup with technology that will contribute to an overall fuel-efficiency improvement of more than 25 percent during the 2010-2014 period.
More here:
Chrysler Group LLC Transforms Powertrain Strategy (The Auto Channel)
11
Chrysler announces UM as agency of record
0 Comments | Posted by Brand McNaut in Brand Management
Chrysler Group has announced that UM will be the company’s new agency of record for media planning and buying for the Chrysler, Jeep, Dodge and Ram brands in the US, Canada and Mexico.
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Chrysler announces UM as agency of record

