Do u think branding is irrelevant now that we have the Internet? As in like COKe without internet but it can establish a strong brand..Do you think it’s hard to brand something just with Internet?

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For instance, Apple tends to use white in their adverts or coke with its Red. Cheers!

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The ones that I know till now are:
Cadbury – Worm Controversy
Pepsi & Coke – Pesticide Controversy
Nokia – BL-5C Batteries Exploding
Are there any more companies which faced similar problems in India and then had to undergo Crisis Management?

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TAMY Awards & Coca-Cola Senior VP McIntyre Keynote

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