Turn on your marketing brains! My professor asked us to imagine that we are loan company. We have given loans to car dealerships to buy inventory. Now, we want to run a marketing campaign to help the dealers liquidate these cars so that they can repay their loans. What kind of strategies can we use to sell JUST the cars that have been financed by us? So, if a dealer sells Toyotas and Hondas, and we gave them a loan to buy their Toyota inventory, then we only care about liquidating the Toyotas. The catch is that we cannot use our company name because the end consumer doesn’t care who the inventory was financed by…so it has to be a generic tactic that will draw attention to just the Toyotas in the lot. Legally, we also cannot run a sale using the Toyota brand.

companies, Company, Financed, Help, homework, Inventory, Liquidating, Other, That, Your

Hello!
Our class was asked this question today about cigarettes. In USA and Europe Advertising and Promoting of any brand of cigarette is banned. You cannot Advertise on Television and through any print media or Electronic media in USA and Europe. Even the shopkeepers are not allowed to display the cigarette Brands or use any posters.
So how does these companies promote or advertise their product in USA and Europe. For example, Marlboro cigarettes have the top cigarette business in the world. They used to advertise on Formula 1 cars and Moto races. But now it is banned too. So what strategy they use now?
How does these brands Attract customers to smoke their cigarettes. How they attract new customers?
My first Question on Yahoo! Answers. I am asking because i am not American or European and never visited them. So i have no idea how do they promote or advertise there.
Please help me solve this.
Thanks,
Ali

Attract, cigarette, companies, customers, New/existing

The report prompted me to think about our own branding strategy for crowdSPRING and about the branding strategies of the companies we admire (Amazon, Apple, Zappos, 37signals, among others).

Read the original post:
Branding Secrets Of The World's Best Brands « crowdSPRING Blog

companies, strategy-for, the-companies

Why this strategy makes sense if possible in economic language??

Brands", companies, Develop, Wish

Go to the top of this page for Suppliers Directory and pick country near you. GOOD www.quirks.com/directory/sourcebo…

Branding, companies, Kuala, Lumpur, What

Luxottica is a little-known Italian company specializing in eye wear. Its many brands, however, are famous: Giorgio armani, Channel, Yves st. Laurent, Ray-Ban, and a host of others. Luxottica is the world’s largest maker of branded eye wear and is highly profitable. This producer also owns the world’s largest optical chain, Lenscrafters, a U.S. firm, which it bought in 1995 from U.S. shoe, a company eager to recoup its capital and reclaim its management attention from a highly competitive businesses. At the time, Lenscrafters was bigger than Luxottica’s brands have enormous power: Why take such a risk to purchase a retailer when there are plenty of other ways to take these brands to market? what is the reason to vertically integrate forward?

companies, enormous power, giorgio armani, italian company, lenscrafters, management attention, optical chain, Purchase, ray ban, Retailers, Risk, Some, Take, yves st laurent

Or have you seen any high profile ad/marketing campaigns using a heart visual?

Anybody, Branding, companies, heart, high profile, Know, Logo, marketing campaigns, Part, That, their-, Visual

Do you really think all the companies with fantastic success that you know, or can think of, got where they are before they started marketing their business.

View post:
How a strong branding can make your business flourish

business, companies, the-companies

Lets use Sony and Nintendo as Examples. First both companies were started in Japan and are still based in Japan. However, their comany logos use the Latin alphabet to spell their respective brand names in their logos. you can search for images of both of the corperate headquarters online. In addition both use Latin characters on products, even if it only is going to be released in Japan (For example, the Game Boy Light). Is there any reason for this? Wouldn’t it make more sense to use a Japanese Alphabet

alphabet, Based, brand names, Branding, comany logos, companies, game boy light, images, japan, Japanese, japanese alphabet, Latin, latin alphabet, latin characters, nintendo, presence, sony, their-, With, Worldwide

President Obama has promised that the next misery-prolonging bailout is going to the “Big” 3 car companies of Detroit. These 3 car companies are inefficient bankrupt enterprises, due mostly to the labor unions that have pushed wages above market levels and have pushed down quality standards.
Why not just allow GM, Ford, and Chrysler to fail? Surely, we’ll still be able to get quality cars from Japanese and German companies and surely GM, Ford, and Chrysler’s brands will stay in existence under new, more efficient, management.

Allow, Bankrupt, companies, Fail, Just, obama, Won't