Brand Management World http://www.brandmanagementworld.com Brand Management World Blog Fri, 30 Jul 2010 05:55:33 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Homework Help: Liquidating Other Companies’ Inventory That Is Financed By Your Company? http://www.brandmanagementworld.com/brand-strategies/homework-help-liquidating-other-companies-inventory-that-is-financed-by-your-company/ http://www.brandmanagementworld.com/brand-strategies/homework-help-liquidating-other-companies-inventory-that-is-financed-by-your-company/#comments Sun, 28 Feb 2010 06:27:52 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-strategies/homework-help-liquidating-other-companies-inventory-that-is-financed-by-your-company/ Turn on your marketing brains! My professor asked us to imagine that we are loan company. We have given loans to car dealerships to buy inventory. Now, we want to run a marketing campaign to help the dealers liquidate these cars so that they can repay their loans. What kind of strategies can we use to sell JUST the cars that have been financed by us? So, if a dealer sells Toyotas and Hondas, and we gave them a loan to buy their Toyota inventory, then we only care about liquidating the Toyotas. The catch is that we cannot use our company name because the end consumer doesn’t care who the inventory was financed by…so it has to be a generic tactic that will draw attention to just the Toyotas in the lot. Legally, we also cannot run a sale using the Toyota brand.

]]> http://www.brandmanagementworld.com/brand-strategies/homework-help-liquidating-other-companies-inventory-that-is-financed-by-your-company/feed/ 1 Is There A Website That Displays Famous Company Logos/branding? http://www.brandmanagementworld.com/brand-management/is-there-a-website-that-displays-famous-company-logosbranding/ http://www.brandmanagementworld.com/brand-management/is-there-a-website-that-displays-famous-company-logosbranding/#comments Thu, 28 Jan 2010 12:41:29 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/is-there-a-website-that-displays-famous-company-logosbranding/ You can always look in Wikipedia and most of time they have a decent quality logo for the company.

]]> http://www.brandmanagementworld.com/brand-management/is-there-a-website-that-displays-famous-company-logosbranding/feed/ 1 Need Business Name For Music Company? http://www.brandmanagementworld.com/brand-management/need-business-name-for-music-company/ http://www.brandmanagementworld.com/brand-management/need-business-name-for-music-company/#comments Mon, 25 Jan 2010 12:44:02 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/need-business-name-for-music-company/ I am starting a R&B and hiphop music Management / Entertainment company and im looking for a brand name that I can also throw a logo with that can also represent the company. Bad Boy and Def Jam are taken sorry.hahah thanks for your help

]]> http://www.brandmanagementworld.com/brand-management/need-business-name-for-music-company/feed/ 2 How Do I Search For/identify An Ad Agency To Help Me Build A Brand For My Startup Company? http://www.brandmanagementworld.com/brand-management/how-do-i-search-foridentify-an-ad-agency-to-help-me-build-a-brand-for-my-startup-company/ http://www.brandmanagementworld.com/brand-management/how-do-i-search-foridentify-an-ad-agency-to-help-me-build-a-brand-for-my-startup-company/#comments Sat, 23 Jan 2010 18:41:17 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/how-do-i-search-foridentify-an-ad-agency-to-help-me-build-a-brand-for-my-startup-company/ Looking for a small to midsize firm that will be focussed on my needs yet be reasonably priced and prepared to handle additional needs as we grow. Immediate needs include branding, logo design, messaging, collateral, and web design. With so many options how do I narrow my search?

]]> http://www.brandmanagementworld.com/brand-management/how-do-i-search-foridentify-an-ad-agency-to-help-me-build-a-brand-for-my-startup-company/feed/ 4 Trying To Come Up With A New Company Name For A Clothing Company! Any Ideas?? http://www.brandmanagementworld.com/brand-management/trying-to-come-up-with-a-new-company-name-for-a-clothing-company-any-ideas/ http://www.brandmanagementworld.com/brand-management/trying-to-come-up-with-a-new-company-name-for-a-clothing-company-any-ideas/#comments Sat, 16 Jan 2010 00:43:28 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/trying-to-come-up-with-a-new-company-name-for-a-clothing-company-any-ideas/ The family business is a small to medium sized garment embroidery & Print service, which we’re trying to grow into a merchandising marketing service and eventually event management. Looking fo a short snappy name which can be grown into a brand. Thanks a mill….

]]> http://www.brandmanagementworld.com/brand-management/trying-to-come-up-with-a-new-company-name-for-a-clothing-company-any-ideas/feed/ 5 Suggest A Company Name.? http://www.brandmanagementworld.com/brand-management/suggest-a-company-name/ http://www.brandmanagementworld.com/brand-management/suggest-a-company-name/#comments Thu, 14 Jan 2010 18:43:31 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/suggest-a-company-name/ Services -
Event management, celebrity management, Branding (includes logo designing to website designing), advertisment proposals.
The name should be youthful, different explaining passion, power, creativity, confidence, and also fresh.

]]> http://www.brandmanagementworld.com/brand-management/suggest-a-company-name/feed/ 4 Loss On Advertising Other Products Of The Some Company? http://www.brandmanagementworld.com/brand-strategies/loss-on-advertising-other-products-of-the-some-company/ http://www.brandmanagementworld.com/brand-strategies/loss-on-advertising-other-products-of-the-some-company/#comments Mon, 11 Jan 2010 12:26:17 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-strategies/loss-on-advertising-other-products-of-the-some-company/ advertisement of liquor and tobacco products is banned in india, but companies still advertise their brand name by launching other products like
-kingfisher mineral water by kingfisher
- royal challenge golf accessories
-smirn off cassettes and cds
so i want to know do they really earn profit by advertising these products in prime time on all big challenge or is this just a marketing strategy to advertise their main line products.

]]> http://www.brandmanagementworld.com/brand-strategies/loss-on-advertising-other-products-of-the-some-company/feed/ 4 What Is Co-branding? Is Co-branding Possible Wnen One Of The Parts Is A Small Company And The Other A Big One? http://www.brandmanagementworld.com/brand-management/what-is-co-branding-is-co-branding-possible-wnen-one-of-the-parts-is-a-small-company-and-the-other-a-big-one/ http://www.brandmanagementworld.com/brand-management/what-is-co-branding-is-co-branding-possible-wnen-one-of-the-parts-is-a-small-company-and-the-other-a-big-one/#comments Sat, 09 Jan 2010 06:42:23 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/what-is-co-branding-is-co-branding-possible-wnen-one-of-the-parts-is-a-small-company-and-the-other-a-big-one/ Of course. Co-branding is all about selling the name. If you are a small company and you want to brand the big company’s name because it’ll help you establish the big name establishment behind your product.
Or if you are a small company and you want to put your name on a Big Company’s product that will be another way to get your name recognized out there….because if the product is good then they will recommend it…etc.

]]> http://www.brandmanagementworld.com/brand-management/what-is-co-branding-is-co-branding-possible-wnen-one-of-the-parts-is-a-small-company-and-the-other-a-big-one/feed/ 1 Whats A Good Name For A Marketing Company? http://www.brandmanagementworld.com/brand-strategies/whats-a-good-name-for-a-marketing-company/ http://www.brandmanagementworld.com/brand-strategies/whats-a-good-name-for-a-marketing-company/#comments Sat, 09 Jan 2010 06:26:57 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-strategies/whats-a-good-name-for-a-marketing-company/ Were going to be targeting Non-Profit Organizations as well as medium to small sized private companies. We are hoping for a sleek/fun brand image – and will be offering social media marketing, physical ads (ie. commercials, print etc) and electronic (web design) as well as marketing strategies.
Thought of the following: Flux, 3Fresh, Fly Agency, Fly Group, Pie Marketing, Pie Group, Sync and TempO

]]> http://www.brandmanagementworld.com/brand-strategies/whats-a-good-name-for-a-marketing-company/feed/ 6 A Company Logo Is Branding, Therefore Could A Logo Be Considered Contact Information For A Company/product? http://www.brandmanagementworld.com/brand-management/a-company-logo-is-branding-therefore-could-a-logo-be-considered-contact-information-for-a-companyproduct/ http://www.brandmanagementworld.com/brand-management/a-company-logo-is-branding-therefore-could-a-logo-be-considered-contact-information-for-a-companyproduct/#comments Mon, 04 Jan 2010 06:41:53 +0000 Brand McNaut http://www.brandmanagementworld.com/brand-management/a-company-logo-is-branding-therefore-could-a-logo-be-considered-contact-information-for-a-companyproduct/ I beg to differ.
A company logo is not in and of itself BRANDING. Branding is the “promise” that the marketer makes to its customer. That promise is supposed to be delivered upon consistently, each and every time.
One of the best examples of BRANDING is Starbucks Coffee. Every time you see advertising for Starbucks Coffee it has the same look and feel to it. This look and feel captures the essence of who Starbucks Coffee is. And it doesn’t matter which Starbucks Coffee location you visit, in which city of the country, because you always expect the same “customer experience.” THAT is branding – delivering upon the expectation that you, the marketer, promise your customer.
A logo is PART of a brand. It should capture the essence of who the company is and what they do. But a logo is not contact information. CONTACT INFORMATION should tell the customer how to reach you. A logo seldom does that. A logo might tell a customer what the sign looks like outside your business, but it won’t tell them how to find you.
Contact Information is traditionally relegated to Web sites and the like. Some product packaging may tell the consumer how to get a hold of the company if they have a comment or a concern about the product, but it is never part of the company logo.
Hope this helps.

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