the background::a woman is a brand manager for a new line of eye cosmetics. She is about to present her planning strategy to division management. She knows her company has been successful in using sales promotion plans lately, but she has strong misgivings about following the company trend. “This new line must create a consumer brand franchise, and promotion isn’t the best way to do that,” she thinks to herself.
How is sales promotion weak in building and maintaining a brand?
Should She propose no promotion, or is there a reasonable compromise for her to consider?

advertising, brand franchise, compromise, division management, eye cosmetics, misgivings, Question, sales promotion