You can even use branding to brand yourself – your name. Immediately as I write this the images of David and Victoria Beckham spring to mind as they have cleverly and successfully branded themselves as ‘ Brand Beckham’

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Lets use Sony and Nintendo as Examples. First both companies were started in Japan and are still based in Japan. However, their comany logos use the Latin alphabet to spell their respective brand names in their logos. you can search for images of both of the corperate headquarters online. In addition both use Latin characters on products, even if it only is going to be released in Japan (For example, the Game Boy Light). Is there any reason for this? Wouldn’t it make more sense to use a Japanese Alphabet

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