Turn on your marketing brains! My professor asked us to imagine that we are loan company. We have given loans to car dealerships to buy inventory. Now, we want to run a marketing campaign to help the dealers liquidate these cars so that they can repay their loans. What kind of strategies can we use to sell JUST the cars that have been financed by us? So, if a dealer sells Toyotas and Hondas, and we gave them a loan to buy their Toyota inventory, then we only care about liquidating the Toyotas. The catch is that we cannot use our company name because the end consumer doesn’t care who the inventory was financed by…so it has to be a generic tactic that will draw attention to just the Toyotas in the lot. Legally, we also cannot run a sale using the Toyota brand.

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