TAG | radio station
15
Has This Been Ron Paul’s Problem In Corralling The Vote, So Far?
18 Comments | Posted by Brand McNaut in Brand Strategies
“In an interview on a Pittsburgh radio station last night the host implied that being honest with the American people is a doomed campaign strategy. I’m not sure if there is a sadder hard truth than that. It is almost as if many Americans beg to be manipulated by our politicians. It is the public discourse equivalent of a wife asking her husband, “Does this dress make me look fat?”. Meanwhile the wife is five foot four and weighs 210 pounds. If Ron Paul were to answer he’d say, “No, your large body makes you look fat. Your clothes are totally irrelevant.” It’s hard to win an election with honesty like that.
“…Ironically, all of these flaws were the very aspects of Paul’s character that many found endearing. I am one of them. Unfortunately, there aren’t enough of us out here (yet). I will vote for the politically naive, sincere, honest, and non-PC candidate every time as long as he/she is a champion of liberty. The general populace is not like me. They want to be told they aren’t fat. They want to be told they aren’t lazy. They want to be told they aren’t dumb. Even if the truth is that they are all of those things and more.
During the entire campaign of 2008 people voiced their deep desire for change. The reality is people don’t really want change. Their idea of change is anyone but George Bush. Ron Paul’s idea of change is recognizing the true value of freedom and living it. People don’t want to be free. They want to be free from harm. They want to hand their own responsibilities over to the government so they have someone to blame other than themselves when things go poorly. Then they want the government to demonstrate there is no consequences for their actions by bailing them out. Ron Paul scares them because his brand of change forces them to be responsible for their actions.
24
Why Do You Go To Your Gas Station? What Would A New Gas Station / Mini-mart Have To Do To Earn Your Business?
6 Comments | Posted by Brand McNaut in Brand Management
We inherited a gas station that had poor management & multiple owners in the past 5 years. It’s a great location on a VERY busy street. I was in the station for 2 hours Saturday. During that time, across the street, the Mobil had well over seventy cars stop. We had one. Our one ‘customer’ bought nothing, just asked for directions.
We will make many changes. If we were in your town what would you want and expect from a mini-mart gas station?
The facts: 1200 square foot retail space. 4 pumps, no air, we will sell beer & wine, no mechanics, non branded fuel, will have an ATM. 6 to 7000 cars a day drive by this location. It’s the busiest street in our small city.
I’m looking for a WOW IDEA!! Something that will make the local TV or radio station have to do a remote broadcast.
Something unique that will have people in town talking about our station. Some thing or event that will have people at least stop in once. If they come in once we can get them to come back in again.

