Youth is the new buzzword for Goa tourism, which on Wednesday unveiled its brand icon, film actress Prachi Desai, who will promote the holiday destination to a growing affluent segment of India’s demography.

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Actor Prachi Desai is brand icon to promote Goa tourism

prachi-desai, usa, wednesday

The Mizoram government Wednesday adopted a four-pronged strategy to make the mountainous state smoke-free, officials said here Wednesday.

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Mizoram adopts strategy to become smoke-free

make-the, make-the-mountainous, mountainous, wednesday

CALGARY – WestJet Airlines Ltd. is lagging behind short-haul carrier Porter Airlines when it comes to establishing its brand in Eastern Canada, the chief executive of the discount carrier said Wednesday.

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WestJet boss admits airline needs better brand awareness to compete with Porter

lagging-behind, porter-airlines, wednesday

Ford said Wednesday it will pull the plug on the ailing Mercury brand by year’s end to focus on fixing its luxury Lincoln line.

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Mercury history as Ford revs up Lincoln

brand strategy, fixing-its, focus-on-fixing, wednesday

Ford Motor Co will eliminate its Mercury brand which has seen sales and investment plunge in recent years, closing out a vehicle lineup created in the 1930s by Edsel Ford, the automaker said on Wednesday.

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Ford to eliminate Mercury brand

edsel-ford, the-automaker, wednesday

After cutting its customer losses again in the first quarter, Overland Park-based Sprint Nextel Corp. said Wednesday it plans to unveil a multiple-brand strategy next month to help it capture more of those contract-free customers.

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Sprint cuts customer losses, plans to unveil multibrand strategy

capture-more, help-it-capture, wednesday

TORONTO – Italian automaker Fiat is set to present its five-year strategic business plan Wednesday – a development that could see Chrysler’s new partner build vehicles in Canada for the first time.

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Fiat to release five-year strategy, cement goals for Chrysler’s Canadian plants

Brand Strategies, build-vehicles, italian, new-partner, wednesday

The Italian brand Hogan, which is part of the Tod’s footwear empire, confirmed on Wednesday that it has signed Karl Lagerfeld for a special one-time-only collection.

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Tod’s Signs Karl Lagerfeld to Give Kick to Hogan Brand (New York Times)

Brand Strategies, footwear-empire, italian, wednesday

Even before HBO officially unveiled its new broadband strategy Wednesday, the buzz had been building for HBO Go.

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New HBO online strategy only benefits subscribers (Reuters via Yahoo! News)

building-for, buzz, officially-unveiled, the-buzz, wednesday

Gulf Oil L.P., a wholly owned subsidiary of Cumberland Farms Inc., Wednesday announced plans to expand its Gulf gas brand.

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‘Gulf’ gas brand to expand (The MetroWest Daily News)

Brand Strategies, brand strategy, cumberland, wednesday